The importance of corporate culture can not be ignored
The importance of corporate culture can not be ignored
As the information era, the 21st century is the era of cultural management, cultural rich era. For
an up, the importance of corporate culture will be the company's core
competence is the most important business management content. The
importance of corporate culture has its own culture, to make business
with the vitality of life, with the symbol of the true sense of
personality in order to have access to survival, development and growth,
basic social services for the whole. Next come and be more specific about the corporate culture.
The
importance of corporate culture to reflect modern production and the
general laws of market economy, new management philosophy, the
importance of corporate culture in management science and behavioral
science produces on the basis of a gradual evolution of modern
management theory, is the rapid development in science and technology , increasing the level of society, increasingly competitive market conditions develop. Its
purpose is to the spirit of the (emotional), physical, cultural means,
material and staff to meet the spiritual needs, to improve the unity and
cohesion, stimulate their initiative and creativity to improve the
economic efficiency of enterprises.
Importance
of corporate culture is the enterprise's business activities in the
long form in the common values, codes of conduct, ethics, and reflects
the entrepreneurial spirit of these relationships, rules and
regulations, plant, products and services, a collection of issues and
material factors However,
the importance of corporate culture to shape the corporate culture is
definitely not to the enterprise provides some of the loud and empty
slogans, it can be done. IBM
corporate culture is respect for others, the pursuit of excellence,
food for thought before action; INTEL (Intel) corporate culture is
results-oriented, constructive conflict, the pursuit of excellence,
equality and discipline.
The
importance of integrating corporate culture in corporate philosophy,
management style, values, sense of community and ethics, and so many
ways, the importance of corporate culture is to deepen reform of
state-owned enterprises an important guarantee. Currently,
the market economy, enterprises are facing severe challenges, accession
to WTO, foreign goods will continue to enter our country, international
competition and domestic competition will become fiercer. The
importance of corporate culture requires us to renew their concepts,
seize the day, the times, innovation, enterprising concept of
competition; get rid of egalitarian distribution of ideas, foster
Anlaoquchou, giving priority to efficiency, and more the allocation of labor was more than ideas. Get
rid of confusion confusion, hesitation stagnant, confused thinking,
lifelong learning, and constantly update their knowledge, take the
initiative to improve the knowledge of self-concept. The
importance of deepening the reform of corporate culture, the process of
establishing a modern enterprise system, not only to use economic ties
to coordinate interests, but also to use cultural ties to adjust the
employee's ideas, to deepen the reform to provide spiritual power and
ideological guarantee.
The
importance of corporate culture the human power, for employees to
create a harmonious interpersonal relationships, to give full play to
their ability to achieve self-worth, with a rich and colorful life,
relaxed working environment. Cohesion
through the establishment of the corporate culture of shared values,
business goals, the employees gather around the enterprise, the
importance of corporate culture so that employees have a sense of
mission and responsibility, the initiative to put together their own
wisdom and strength to the overall goals ,
the behavior of individuals united in a common direction on corporate
behavior, which condenses into a great driving force to promote
enterprise development.
The rapid development of science and technology, the enterprise management of a higher demand. In the past that mechanical, rigid, command-style management, no longer meet the requirements of modern management. Management
is only built on the foundation of this culture, the importance of
corporate culture, the use of the power of culture and non-economic
means to manage the staff to complete by the last pipe, "body" now
control the "heart" of the change, only management modernization. Only
respect for the people, motivate and train people as the starting point
and end point management, in order to enable enterprises to form a
disciplined, courtesy and honesty, solidarity, professional dedication,
with healthy, vitality of the internal environment, business management
was with a higher level.
Therefore,
a profit-maximizing business, you want to have good, sustainable
economic benefits, we must continue to increase the company's loyal
customer base, improve their reliability in this business, so they must
establish a good corporate image. In
other words, good economic benefits from a good corporate image, good
corporate image is dependent on good corporate culture.